Why clients create video content for their websites

The first 20 years of traditional websites contained thousands of words.  We now live in a fast-moving digital generation that simply does not read.  Cisco predicts that video will account for 82% of all consumer internet traffic by 2021.  People just don’t read, and they trust what they see over what they read.  In fact, a recent study discovered that 88% of online consumers rely on the reviews of others in making a decision, and that video interviews, reviews and/or testimonials were as much as 30 times more effective and credible than written ones.

Video content is not only more interesting to webpage visitors, it actually drives traffic to your site.  Videos are not only informative and promotional, they also can benefit your business by acting as an educational tool to answer many of the questions your customers and/or clients have before, during and after your services.  In fact, doctors for example are employing videos on their websites and social media platforms to address patient questions.  These videos are not only educational to the client, and act to persuade them to use your services, they actually save your time and resources as you would otherwise have to educate each client/patient independently.