4K Becomes The Standard

Not that long ago, 4K and Ultra HD video seemed like something only used in Hollywood, a technology fit only for first adopters with thick wallets. Flash forward a few years and Ultra HD has become the new standard. For us, it is the standard.

Is there a difference between 4K and UHD?
At the consumer level, no. But for professionals in the video production or cinema industry, the difference is not just about the number of pixels. Along with the birth of 4K, a whole new generation of video gear blossomed. In the professional world, 4K is a digital cinema standard that calls for a 4096 x 2160 pixel resolution.

Do I want 4K production?
One might as well ask: Do I need a Porsche? No, of course not! You can do just fine with a reliable Toyota, can’t you? Likewise, the standard 1080p production is still impressive, however, compared to 4K it’s just in a different ballpark.

Is there a price premium for Ultra HD production?
No. We have already made the investment and since it is the standard of what we shoot and produce, our prices remain the same. Keep in mind that even though we shoot in 4K, the end product is always delivered in 1080p and 4K and can be shared at even lower resolutions, like 720p.

If you have any doubts, seeing is believing. Go to BestBuy and watch a 4K and a 1080P television side-by-side. You will be convinced!